Para La Buena Vida Tanteo

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Beyond Ordinary Tequila

The Tanteo Journey, one story at a time

May 2017

19

Friends, the last few months have been a very busy time here at Tanteo, and as you can tell, the blog has suffered. While I have been writing less, we have been doing more showing why the Tanteo Jalapeño Margarita is the best Jalapeño Margarita out there. In the hopes I can catch everyone up, I wanted to give some bullet point updates of where we have been over the last...

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Feb 2017

16

Friends, this year we decided to highlight some of the creative men & women behind the bar. The bartender series will feature our favorite bartenders that serve Tanteo around the country. In this post, I interviewed my childhood friend and talented bartender, Brian Hawthorne.

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Jan 2017

31

As the CEO of an emerging company, an American, and a human being, I have found the first 10 days of the Trump administration to be particularly worrisome for the future of our company, the future of our country, and our reputation around the world. Usually as a spirits company, we try to stay out of the political process, as political affiliation has little determination if one is g...

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Dec 2016

29

Friends, the Winter Holidays are a busy time for the booze business in general. While we do expect to finish the year with a strong December, as a Tequila supplier, all of our work is done for the year, and I am writing this post sitting by the beach gearing up for 2017. This down time is perfect for us to reflect on where we have gone in 2016, and where we ...

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Oct 2016

28

Friends, being a tequila company, Halloween and Dia De Los Muertos tend to get bunched together in one big scary week. We are celebrating on Monday with a Halloween/Day of The Dead party here at Casa Tanteo. Below are some cocktails we are creating for the celebration (and we spent some time to take nice photos of each)

1. C...

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Sep 2016

2

As we approach Labor Day weekend, the last long weekend of summer, I wanted to share 3 easy pitchers of Tanteo Cocktails to make as you toast goodbye to summer. Before I share these, one tip that will allow you to up any cocktail to a pitcher - pay attention to the dilution! When you shake cocktails in a tin, you both chill the cocktail and dilute the mixture so that ...

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Jul 2016

5

We are happy to announce that we have just completed our first bottling of Tanteo Chipotle Tequila, our first product innovation since the original launch of the Tanteo brand in January 2009. Tanteo Chipotle builds off the success of our flagship Tanteo Jalapeño Tequila, bringing a balance of heat and smoke to new and interesting cocktails. In an upcoming post I will high...

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May 2016

24

I have been spending a lot of time down in Guadalajara this month (I stay there when I am visiting the distillery), and unlike in the states, where any decent bar makes a good margarita,  people in Mexico just do not drink American cocktails.  With this in mind, I thought I would share a few of my favorite ways to enjoy Tanteo without the lime and agave.

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May 2016

5

I am down at our distillery this Cinco de Mayo, and unlike the many Mexican American restaurants stateside, it is just another day here. While the battle the date celebrates does have significance, it is not the Mexican 4th of July that many http://en....

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Mar 2016

23

We just got a new team member!.   Mena Jibran has been helping out with Tanteo’s Social Media and graphic design since last fall,  but just came onto the Tanteo team full time as our Artistic Director/Marketing Manager (we all wear a lot of hats here at Tanteo).  I wanted to spend this post asking this Toronto native a ...

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Mar 2016

4

I am down at the distillery this week, and we just started to bottle our 34th batch of Tanteo Jalapeño. When I am down here I spend long days at the distillery (and long drives in between Guadalajara and Tequila), but I always make sure to spend some time eating out. Today I am going to share three of my favorite dishes that are local to Jalisco, and my favorite places to...

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Feb 2016

22

Happy National Margarita Day!  This holiday is a strange one indeed, and like the origin of the Margarita itself, the day’s beginnings are unknown. Nevertheless, despite no...

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Jan 2016

22

With the Football Playoffs, Superbowl, and Awards Season here,  I wanted to share some tips on how to entertain with ease using Tanteo. Making great cocktails at a party can be really easy,  and with just a little prep work, you can wow your guests with ease. Nevertheless, I see a lot of at-home entertainers that make mistakes, and spend too much time in the kitchen an...

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Jan 2016

9

Happy New Year from all of us at Tanteo!  With 2016 in full swing, I wanted to share some thoughts on where we are going as a company, and the new year resolutions to get us there.

1. Communicate better: Lots has been going on at Tanteo in 2015, and through the day-to-day...

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Dec 2015

11

The Holidays are a bustling time in the spirits business, but as a Tequila supplier, almost all our work is done when December hits. With all of our Tequila created for the end of the year, this is the season to watch sales come through, finalize our 2016 plan, and attend Holiday Parties. We just put up the tree at font-family: arial; font...

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Jul 2015

17

Friends, it has been a while since I have written, and I guess that is in contrast to the title of this post :).  Nevertheless,  today I am reflecting on consistency,  why it is so important to Tanteo’s culture, and how that culture is reflected in the Tequila we produce.

I am not by any means an old man (I will be turning 31 this October), but I often feel so when applying what Tanteo does to the many other startups I talk to. https://twit...

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Mar 2015

10

I missed posting last week as I was out in Las Vegas doing a week of work-withs alongside a distributor partner, Wirtz Beverage Nevada. Over the years, I have found work-withs to be the most effective way to spread thebackground-color:transparent; color:rgb(0, 0, 0); fon...

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Feb 2015

26

This past Monday, we celebrated Tanteo Founder’s Day - a day that commemorates the life of Jonathan Rojewski. Jonathan was a good friend, the creator of the Tanteo brand and my former boss here at Tanteo. In typical Tanteo fashion, we celebrated his life by imbibing some Tanteo...

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Feb 2015

20

Chivas Regal Master Blender Colin Scott once compared his role of making scotch to that of the conductor of an orchestra:  “the musicians may change but the tune is always the same.” While this example may be a little high brow for a Tequila company, and I do always feel strange being called a Master Blender when photos of me like this are leaked out.

https://tan...

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