Friends, we just got back from our second annual Spice Up Your Life Mexico Trip<span st...
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The Tanteo Journey, one story at a time
Tis the season to be jolly! Wanted to share a quick post today of some of our favorite holiday cocktails with Tanteo.
1. Of course, the number one choice is the Tanteo Jalapeño Margarita. This one is an easy go to, perfectly balanced with just the right amount of spice.
With the holidays in full swing, we have set up our Christmas and Hanukkah decorations here at Casa Tanteo in New York City. Seeing all of the holiday cheer makes this very special place even more magical.
I thought I would reflect a bit today on the origins of this unique space,...
On September 14th, Tanteo and Caliente Cab Co. will unite under one mission: to spice up New York’s favorite dishes and drinks with a bit of history. It’s a tale of hand-crafted meals and spirits, all meant to honor the robust, important culture behind the meal. It all culminates with the “re-lighting of the cup” — you know, Caliente’s giant, dormant, f...
Introducing Tanteo Habanero
Last month, we blended our first batch of Tanteo Habanero Tequila, bringing our family of spicy Tequilas to three. Most ordinary tequilas come in threes: a blanco, reposado and anejo. With the new launch we now have our original in T...
Friends, the last few months have been a very busy time here at Tanteo, and as you can tell, the blog has suffered. While I have been writing less, we have been doing more showing why the Tanteo Jalapeño Margarita is the best Jalapeño Margarita out there. In the hopes I can catch everyone up, I wanted to give some bullet point updates of where we have been over the last...
Friends, this year we decided to highlight some of the creative men & women behind the bar. The bartender series will feature our favorite bartenders that serve Tanteo around the country. In this post, I interviewed my childhood friend and talented bartender, Brian Hawthorne.
As the CEO of an emerging company, an American, and a human being, I have found the first 10 days of the Trump administration to be particularly worrisome for the future of our company, the future of our country, and our reputation around the world. Usually as a spirits company, we try to stay out of the political process, as political affiliation has little determination if one is g...
Friends, the Winter Holidays are a busy time for the booze business in general. While we do expect to finish the year with a strong December, as a Tequila supplier, all of our work is done for the year, and I am writing this post sitting by the beach gearing up for 2017. This down time is perfect for us to reflect on where we have gone in 2016, and where we ...
After the protracted and divisive US presidential election, I am craving a strong drink (or two). And while I have usually tried to stay away from bars on Drinksgivingbackground-color:transparent; color:rgb(0, 0, 0); font-family:arial; font-size:14.6667p...
Friends, being a tequila company, Halloween and Dia De Los Muertos tend to get bunched together in one big scary week. We are celebrating on Monday with a Halloween/Day of The Dead party here at Casa Tanteo. Below are some cocktails we are creating for the celebration (and we spent some time to take nice photos of each)
As we approach Labor Day weekend, the last long weekend of summer, I wanted to share 3 easy pitchers of Tanteo Cocktails to make as you toast goodbye to summer. Before I share these, one tip that will allow you to up any cocktail to a pitcher - pay attention to the dilution! When you shake cocktails in a tin, you both chill the cocktail and dilute the mixture so that ...
Building a tequila company takes a village. One of our most recent partners to help Tanteo fans “spice up their life” is NightOwl, a new way to discover nightlife. NightOwl users can create, save and share lists of their favorite places, for any occ...
We are happy to announce that we have just completed our first bottling of Tanteo Chipotle Tequila, our first product innovation since the original launch of the Tanteo brand in January 2009. Tanteo Chipotle builds off the success of our flagship Tanteo Jalapeño Tequila, bringing a balance of heat and smoke to new and interesting cocktails. In an upcoming post I will high...
I have been spending a lot of time down in Guadalajara this month (I stay there when I am visiting the distillery), and unlike in the states, where any decent bar makes a good margarita, people in Mexico just do not drink American cocktails. With this in mind, I thought I would share a few of my favorite ways to enjoy Tanteo without the lime and agave....
I am down at our distillery this Cinco de Mayo, and unlike the many Mexican American restaurants stateside, it is just another day here. While the battle the date celebrates does have significance, it is not the Mexican 4th of July that many http://en....
We just got a new team member!. Mena Jibran has been helping out with Tanteo’s Social Media and graphic design since last fall, but just came onto the Tanteo team full time as our Artistic Director/Marketing Manager (we all wear a lot of hats here at Tanteo). I wanted to spend this post asking this Toronto native a ...
I am down at the distillery this week, and we just started to bottle our 34th batch of Tanteo Jalapeño. When I am down here I spend long days at the distillery (and long drives in between Guadalajara and Tequila), but I always make sure to spend some time eating out. Today I am going to share three of my favorite dishes that are local to Jalisco, and my favorite places to...
With the Football Playoffs, Superbowl, and Awards Season here, I wanted to share some tips on how to entertain with ease using Tanteo. Making great cocktails at a party can be really easy, and with just a little prep work, you can wow your guests with ease. Nevertheless, I see a lot of at-home entertainers that make mistakes, and spend too much time in the kitchen an...
Happy New Year from all of us at Tanteo! With 2016 in full swing, I wanted to share some thoughts on where we are going as a company, and the new year resolutions to get us there.
1. Communicate better: Lots has been going on at Tanteo in 2015, and through the day-to-day...
The Holidays are a bustling time in the spirits business, but as a Tequila supplier, almost all our work is done when December hits. With all of our Tequila created for the end of the year, this is the season to watch sales come through, finalize our 2016 plan, and attend Holiday Parties. We just put up the tree at font-family: arial; font...
Friends, it has been a while since I have written, and I guess that is in contrast to the title of this post :). Nevertheless, today I am reflecting on consistency, why it is so important to Tanteo’s culture, and how that culture is reflected in the Tequila we produce.
I am not by any means an old man (I will be turning 31 this October), but I often feel so when applying what Tanteo does to the many other startups I talk to. https://twit...
Last post I got a little crazy with drilling down on some of the best practices to selling alcohol. This is part two of the post and these ideas are a little more abstract than part one. I would say if you cannot master part one of these...
While at Tacos and Tequila in Las Vegas two weeks ago, I had a conversation with manager Anthony Alba, about the correct way to make a margarita. We have had our signature variation of the https://www.yo...
I missed posting last week as I was out in Las Vegas doing a week of work-withs alongside a distributor partner, Wirtz Beverage Nevada. Over the years, I have found work-withs to be the most effective way to spread thebackground-color:transparent; color:rgb(0, 0, 0); fon...
This past Monday, we celebrated Tanteo Founder’s Day - a day that commemorates the life of Jonathan Rojewski. Jonathan was a good friend, the creator of the Tanteo brand and my former boss here at Tanteo. In typical Tanteo fashion, we celebrated his life by imbibing some Tanteo...
Chivas Regal Master Blender Colin Scott once compared his role of making scotch to that of the conductor of an orchestra: “the musicians may change but the tune is always the same.” While this example may be a little high brow for a Tequila company, and I do always feel strange being called a Master Blender when photos of me like this are leaked out.
There was a creative campaign by Belvedere a few years back that states “Maceration is Perfectly Natural”. While clever, provocative, and catchy; it is also true. This is the essence of making the macerates that make Tanteo Jalapeño Tequila- we put tequil...
Well, we are a little late to the game, but welcome to the first of many posts on Beyond Ordinary Tequila, the Tanteo Blog (people s...