With the holidays in full swing, we have set up our Christmas and Hanukkah decorations here at Casa Tanteo in New York City. Seeing all of the holiday cheer makes this very special place even more magical.
I thought I would reflect a bit today on the origins of this unique space, the US home of Tanteo Tequila and Tanteo Spicy Margarita.
We moved into our current address at 166 Mercer street suite 3F back in 2009, but the origins go back much further. Soho, an acronym for South of Houston Street, is a landlocked neighborhood in lower Manhattan that has a diverse history. From farmland, theater district, red light district, manufacturing district, urban wasteland, and artist workshops to the shopping district and creative space it is today. Our building, built in 1860 and designated as a Cast Iron Historic Building, was built during the neighborhoods industrial period as a shop, warehouse, and textile factory. With high ceilings, large raw spaces, and central location, our building has been retrofitted today to include an art gallery, creative agency, law office, and Tanteo’s current suite mates, Articles of Style.
Casa Tanteo in its current form is the vision of two men, Tanteo’s late co-founder Jonathan Rojewski and David Sullivan, a premier New York designer. With the buildout occurring between June and November 2009, David and Jonathan brought old world Mexico to Soho, though hours of stripping paint, exposing the original brick, and bringing antiques from all over the world to develop a comfortable space to both work and play.
There are a few unique pieces that make this place a wonderful place to work and to play. First and foremost is our bar, which was converted from a 19th century mexican pharmacy countertop. While some of the termite damage creates character, the bar is still stable, and had been key to the Mexican Standoff events we used to throw (we have upset our neighbors too many times to keep going on). Today, the bar is usually used for cocktail development and team happy hours, as every new Tanteo cocktail is developed and tested here first.
After a cocktail or two, I also love our lounge, which includes a beautiful chesterfield sofa, purchased at a garage sale in the Bronx, as well as an antler chandelier that came from one of our founder’s travels in Wyoming. During these holidays, I often sip a Christmas Cocktail and stare at the tree, relaxing and contemplating what the new year will bring.
However, for most of the day, Casa tanteo is our office. Art Director Mena and Director of Operations Sean spend most of their time working to build the Tanteo Tequila brand into something truly special. With 10 foot windows looking outside, framed photos of Jonathan Rojewski and our goals for the year, we are constantly reminded that we are making Tanteo for everyone to enjoy, no matter how cozy and comfortable it is here at Casa Tanteo.