Tanteo Tequila

The #spiritofspice

The #spiritofspice
We have had an exciting last few weeks at Tanteo as we have kicked off #spiritofspice - our first big-time contest at Tanteo. It officially kicked off this Cinco de Mayo, and is going through September 1st. In the below post I want to explain what #spiritofspice is, why we are doing it, and how you can be involved.

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What is #spiritofspice?

Since our founding in 2007,  Tanteo has been focused on creating the best spicy tequila that makes the perfect spicy margarita. Spice mixes with Tequila better than other base spirits, and as the original 100% agave spicy tequila, we are the original spirit of spice. We liked the alliteration, we liked the consonance, and we liked that “spirit” has a whole lot meanings. From there we thought about what it would mean to spice up someone’s spirit - not just in a spicy cocktail but something more fluid - like an experience - and this is what #spiritofspice is. Tanteo is picking a lucky winner to spice up an experience they have been dreaming of.  It can be anything, as long as it is spicy - Running with the bulls while wearing a bull outfit? No problem. Take a tour of the best street tacos in Mexico? Sounds great! Whatever your Spirit is craving - the #spiritofspice wants to make it happen.


Why are we doing this?

As an up and coming brand, we don’t have a lot of discretionary resources for things like this. Most of Tanteo’s success to-date has been in the on-premise (bars and restaurants), and we have found that the best way to reach our customer base has been making it easy for bartenders to make specialty cocktails. And while we are very proud of all we have done over the years - we wanted to find a way to give back to those that drink all of our specialty cocktails, while also getting some exposure outside of the bars, restaurants, and spirits shops that promote Tanteo. Instead of a big billboard or paid press, we thought it best to ask our fans on Social Media what they would like, and ask them to share the hashtag #spiritofspice to help promote it.  We hope it is a fun way to advertise all the fun things we are doing while also spicing up the lives of one lucky fan.


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How you can be involved?
It is very simple. First - you need to follow Tanteo on Instagram.  After you do that - you need to create a public post (video or photo) with the hashtag #spiritofspice telling us how we can spice up your spirit. And lastly - you need to wait until September 4th, when we will announce the winner.

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Good luck!

Para la Buena Vida,


Visiting Tanteo's Birthplace

Visiting Tanteo's Birthplace

Friends, we just got back from our second annual Spice Up Your Life Mexico Trip and all of us at Tanteo are jazzed up about the future of the company. The Spice Up Your Life Mexico Trip is an opportunity for some of our biggest fans to come down and experience Tanteo’s home, both in the fields of Cienega, Jalisco as well as the vibrant nightlife of Guadalajara Mexico. This two night, three day trip is an experience full of all of Tanteo’s inspirations: great food, vibrant culture, and of course expertly crafted tequila. Below I wanted to give some highlights of what we did, why we did it, and what we hoped our guests learned about Tanteo’s home.

Lighting of the Cup

On September 14th, Tanteo and Caliente Cab Co. will unite under one mission: to spice up New York’s favorite dishes and drinks with a bit of history. It’s a tale of hand-crafted meals and spirits, all meant to honor the robust, important culture behind the meal. It all culminates with the “re-lighting of the cup” — you know, Caliente’s giant, dormant, frosty beacon of hope on the corner of Seventh Avenue South and Bleecker — and the launch of Tanteo’s Extra Spicy Habanero Tequila. But beyond just a tale of a perfect marriage, this is a story of doing it right. 

Introducing Tanteo Habanero

Last month, we blended our first batch of Tanteo Habanero Tequila, bringing our family of spicy Tequilas to three. Most ordinary tequilas come in threes: a blanco, reposado and anejo. With the new launch we now have our original in Tanteo Jalapeño, our smokey expression in Tanteo Chipotle, and our extra spicy infusion in Tanteo Habanero. I wanted to share today our reason for creating Tanteo Habanero, our unique production process, and some of our favorite ways to use the new infusion in cocktails.

How the Political Climate is Making it Harder to Run our Company

How the Political Climate is Making it Harder to Run our Company

As the CEO of an emerging company, an American, and a human being, I have found the first 10 days of the Trump administration to be particularly worrisome for the future of our company, the future of our country, and our reputation around the world. Usually as a spirits company, we try to stay out of the political process, as political affiliation has little determination if one is going to enjoy spicy cocktails. 

December 2016 - A Year in Review

December 2016 - A Year in Review

Friends, the Winter Holidays are a busy time for the booze business in general. While we do expect to finish the year with a strong December, as a Tequila supplier, all of our work is done for the year, and I am writing this post sitting by the beach gearing up for 2017. This down time is perfect for us to reflect on where we have gone in 2016, and where we are planning to go in the future.  Below are some of the highlights from our very successful 2016.